Initiatives
Tata Guru Loyalty Program
5th September every year is dedicated to Gurus (Mechanics registered under TATA Guru Loyalty Programme). This coincides with the Teachers’ day. Hence taking insoiration form the word Guru or teacher the tata Guru Day was announced. On this day, as a token of their long-lasting association, TATA Genuine Parts provides them with an opportunity to earn extra points on messaging product codes. Moreover, they also get an opportunity to win exciting prizes like mobile phones, LED TVs and a two-wheeler. The 1st edition of the TATA Guru Day has entered the Limca Book of Records where close to 1,54,000 SMSes were received from a particular community on a particular number.
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